Work with me

I combine primary observation, secondary research and visual-cultural analysis to identify emerging signals, understand the shifts behind them, and translate those insights into practical direction across colour, pattern, materials and product.

My methodology
OBSERVE → RESEARCH → CONNECT → INTERPRET → TRANSLATE → APPLY

Observe
Culture · People · Places · Art · Film · Design · Travel · Exhibitions

Research
Trend platforms · Data · Brands · Retail · Industry · Consumer research

Connect
Identify recurring signals, tensions and emerging patterns

Interpret
Explore the why behind the shift

Translate
Colour · Pattern · Materials · Aesthetics · Product · Stories

Apply
Creative direction · Product opportunities · Collections · Brand strategy

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Let’s work together.

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