Hi, I’m Susannah.

I'm a textile designer and trend consultant specialising in colour, pattern and visual storytelling.

Through trend forecasting, product development and creative research, I help brands and makers create products and collections that feel relevant, distinctive and connected to their audience.

Better Creative Decisions

Creative businesses are constantly making decisions: what to design next, which colours to explore, what stories to tell, and how to create products that connect with their audience.

My role is to help bring clarity to those decisions.

By exploring shifts in colour, pattern, culture and consumer behaviour, I help businesses identify opportunities, develop stronger product ideas and create collections with greater relevance and purpose.

Whether you're developing a new collection, refining an existing range or exploring opportunities within artisan and craft-based products, thoughtful insight can help reduce guesswork and provide a clearer creative path forward.

Kariki Studio exists to bridge the gap between inspiration and implementation—transforming ideas, observations and emerging trends into products and collections that resonate with modern audiences.

My Story

With a background in printed textiles and over fifteen years of experience across the creative industries, my work spans trend forecasting, textile design, costume for television and product development.

Having worked with artisan makers in Kenya, I am particularly interested in the intersection of colour, pattern, craft and contemporary consumer trends, and how thoughtful product development can support artisan businesses in reaching local and international markets.

Current areas of interest include

• Colour direction and forecasting

• Pattern and print trends

• Product and collection development

• Children's products and storytelling through design

• Artisan-led products and craft-based businesses

• The intersection of tradition, culture and contemporary consumer trends across East Africa

- The Five Senses Forecast

- The Five Senses Forecast