Hi, I’m Susannah.

I'm a textile designer and trend forecaster specialising in colour, pattern, materials and cultural insight.

Through trend forecasting, creative research and product development, I explore emerging shifts in culture and consumer behaviour and translate them into relevant, distinctive and commercially useful design direction.

My work sits at the intersection of what is happening in culture, what people are responding to and what that means for colour, materials, pattern and product.

Better Creative Decisions

Trends don't happen in isolation.

They emerge from shifts in culture, technology, consumer behaviour, values and the wider world — and eventually find their way into the colours, materials, patterns, products and visual languages around us.

My role is to explore those signals, make sense of what they might mean, and translate them into practical creative direction.

I’m interested not only in what is trending, but why it is happening, who it resonates with, and what it could mean for design next.

My Story

With a background in printed textiles and over fifteen years of experience across the creative industries, my work spans trend forecasting, textile design, costume for television and product development.

Having worked with artisan makers in Kenya, I am particularly interested in the intersection of colour, pattern, craft and contemporary consumer trends, and how thoughtful product development can support artisan businesses in reaching local and international markets.

Current areas of interest include

• Colour direction and forecasting

• Pattern and print trends

• Product and collection development

• Children's products and storytelling through design

• Artisan-led products and craft-based businesses

• The intersection of tradition, culture and contemporary consumer trends across East Africa

- The Five Senses Forecast

- The Five Senses Forecast